Little Miss Daisy
Client
Private brand
Year
2018-2021
Location
Seoul, Korea
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I founded Little Miss Daisy, a childrenswear brand, in 2018 with a focus on conscious, sensible fashion for children. Leveraging online sales and marketing through the website and Instagram, the brand also secured placements in high-end department stores like Hyundai, Shinsaegae, and Lotte in Korea, achieving a monthly sales volume of $30,000. I was responsible for creating all digital and marketing content for the website and the brand's Instagram feeds.
Slow
Client
Private brand
Year
2015
Location
Los Angeles, California
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Slow is a womenswear brand characterized by its commitment to comfort and sophistication. The brand's identity centers around easy loungewear, crafted from high-end, second-skin knit fabrics that offer a luxurious feel and effortless style. Designed for modern women who value both comfort and elegance, Slow's pieces are versatile, seamlessly transitioning from relaxed home settings to casual outings while maintaining a chic and refined aesthetic.
U.S Jeans Co.
Client
Private brand
Year
2015
Location
Los Angeles, California
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U.S. Jeans Co. is a premium denim brand based in Los Angeles, California. Within the brand, I was responsible for all non-denim items across both men's and womenswear, with a particular focus on the knits category. I played a key role in showcasing our collections at the Las Vegas Project Show for three consecutive seasons, where I also managed the planning and execution of visual marketing strategies and presentations.
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Vivid Beach
Client
Private brand
Year
2008-2010
Location
Seoul, Korea
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I founded Vivid Beach, a swim and surfwear brand, with the vision of creating performance casual swimwear that reflects the vibrant personalities of young beach culture. In collaboration with a partnered mill, I developed sustainable materials, including recycled polyester/spandex, to be used in the collection. The line gained significant recognition, featuring in full-page spreads in Vogue, W, Cosmopolitan, and other design critiques, where it was lauded as the most innovative swimwear of 2008-2009.
